Hi, I'm Guter,
a copywriter.
And in recent years, I have become a prompt writer.
I was born and raised in the Northeast of Brazil, which is a region known for its rich diversity of rhythms, customs, and dialects. Growing up there has shaped me into the person I am today and sparked a curiosity about what lies beyond my hometown.
Maybe that curiosity made me to move from Maranhão for São Paulo, 2800 kilometers away. Looking for many dreams, not just professional ones. Since then, it has been more than ten years of writing.
And even though sponsored spots, scripts and millions of other formats have given me opportunities to work on what I really love, it was the people in this process that helped me to be someone who always wants to understand deeply who I'm talking to (in casual conversations and in advertising too).
So, if you’re curious to know a little bit more about what I’ve been doing in my career. Well, to sum up: I’ve been thinking about people's culture.
Awards and honors
Effie Awards - Bronze - Promo - Burger King+Free Fire
Effie Awards - Shortlist - Low budget - Burger King+Free Fire
El Ojo - Gold - Media use strategy - Burger King+Free Fire
El Ojo - Silver - Promotional marketing - Burger King+Free Fire
Grow+ Awards - Winner - Innovation - Burger King+Free Fire
Ampro - Silver - Brand building - Burger King+Free Fire
Ampro - Gold - Mobile campaign - Burger King+Free Fire
Ampro - Gold - Low budget - Burger King+Free Fire
Ampro - Gold - Media use - Burger King+Free Fire
Ampro - Gold - Best idea or concept - Etna
Ampro - Grand Prix - Etna
Ampro - Gold - Brand building - Etna
Ampro - Gold - Social media campaign - Etna
Ampro - Silver - Use of public relations - Etna
Ampro - Silver - Social cause campaign - Etna
Ampro - Silver - Low budget - Etna
São Paulo Creative Club - Shortlist - Berrió do Piauí - Ambev
Ampro - Integrated campaign- Berrió do Piauí - Ambev
Ampro - Best product launch - Berrió do Piauí - Ambev
Ampro - Advertiser of the Year - Berrió do Piauí - Ambev
Lürzer's Archive - Student Contest - Halls - Refresh Yourself
São Paulo Creative Club - Annual - Club Social
Galeria (now)
Artplan
Mutato
Circus/Media.Monks
TracyLocke
B.Ferraz
LewLara/TBWA
DM9DDB
Most recent agencies
Education
>Degree in social communication for advertising (Ceuma);
>Specialization course in copywriting (Miami Ad School);
>Extracurricular course in artificial intelligence with emotional intelligence (São Paulo Creative Club);
>Extracurricular course in mobile marketing (ESPM);
>Extracurricular course in artificial intelligence applied to businesses (ESPM).
Brands I've been working with
From Maranhão, Brazil,
to anywhere.
Based in São Paulo, for now.
Get in
touch
+55 11 9 8968 7800
gutermfs@gmail.com