Amanco, the most well-known brand of pipes and fittings in Brazil, is changing to Amanco Wavin. This transition represents much more than just a name change; it's a victory for Amanco. And when the news is good, we have to tell everyone, that's why we highlighted it from the concept.

Shout out your achievements.

The campaign began during the 2022 World Cup, so we involved the Brazilian fans in this moment. We also invited one of the charismatic sports journalists to star in this brand transition. And since Amanco's old commercials marked generations, we combined all communication with a bit of that nostalgia.

And speaking of nostalgia, our campaign was inspired by one of Amanco's most memorable commercials. In it, plumbers from different parts of Latin America shouted their countries' football titles through pipes.

This time, we want everyone to shout out their achievements, so we connected our pipes to produce a vuvuzela, or better yet, our Wavinzela. (Vuvuzela is a type of horn or trumpet).

We also took our Wavinzela to the streets during Brazil's World Cup match days, so the fans had one more reinforcement when shouting GOOOOOOOAL.