Americanas

We transforming current trends into content for our brand.

We received a single brief to work on throughout the year: increasing cultural relevance on social networks of Americanas, one of the Brazilian general merchandise retailer leaders.

in partnership with rising content creators, promoting unexpected holidays and encouraging interactions in the market's biggest sales opportunities.

Casimiro, the most watched streamer on the Brazilian internet, revealed in one of his broadcasts on Twitch that he would start changing his habits, so we decided to help. Americanas sent some encouragement and let his reaction during the unboxing engage thousands of positive mentions for our brand.

Casimiro's broadcasts

Casimiro's broadcasts

Casimiro's broadcasts

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Juliette, the 2021 Big Brother Brasil champion, left the reality show as one of the most followed people in our country. But, even winning, she didn't have a party for her inside the house. That's why we turned our 92nd birthday into #FestãoDaJuliette, remixing our signature sound at 150 bpm and inviting tiktokers to dance with the newest millionaire in the country.

We reached 1.7 billion views on the challenge page and more than 365,000 people replicating the choreography. Also receiving 98 million engagements (comments, likes and shares).

Jingle turns hit

Jingle turns hit

Play to listen the song

See more videos at #FestãoDaJuliete on Tiktok

Americanas is one of the largest e-commerces in Brazil, which is why the doorman's day is such an important holiday for us. After all, behind every successful delivery is someone who doesn't even work for us, but takes care of the orders as well as we do.

Doorman's day

Doorman's day

The Brazilian Black Friday has another rhythm, and to start a Tiktok challenge we invite Jojo Todynho, one of the most famous funk singers in Brazil and someone who is already heard over the internet. We created an original song with spaces without lyrics, just the melody. That way everyone can duet and complete the rhyme with their wishes for this Black Friday.

Thats how we reached 2.2 billion views on the challenge page and 347,285 videos created by tiktokers. And 52.351 million in engagement (comments, likes and shares).

Rhythm Challenge

Rhythm Challenge

See more videos at #RimeComAmericanas on Tiktok

That's how we reached almost 5 million new followers on the brand's social networks, 1.13 million only on Tiktok (235% more than in 2020).

Reaching new people, lots of positive conversations on social media and more sales.

The results were so good that we gained space in the media.