Burger King
+ Free Fire

The new generation is digital, they don't want paper coupons. So we put it in the game. For that, we reimagined voucher distribution by partnering with the most popular mobile game in Latin America to offer combo deals within Free Fire. The campaign was so unique that even Burger King's tagline had to be adapted to the game universe.

And our popularity with players was such that Burger King was invited to the King of the Match, the Free Fire World Cup. We took this opportunity to crown the champion (and this was featured on all e-game sites in Brazil and some international ones as well).