Club Social

In Brazil, we have a National High School Exam called ENEM, which helps students to get into university. And we know the biggest challenge for any person trying to get into university is to be ready for this exam. So we put vending machines where some mock exams were taking place.

The machine exchanges correct answers to likely exam questions for Club Social biscuit packs. There’s no need to stop during the exam (not even when you feel peckish). In a few hours we had handed out over thousands packs of Club Social and helped many students to pass their exams. This is how a brand that never stops decided to help who can't stop either.