Oxente
Your
Agency
In Brazil, São Paulo is the hub of big clients and major advertising agencies. Talent flocks from different parts of the country to work in the city. We fought the lack of information about other regions of Brazil creating an Instagram profile featuring advertising talent that came from the North and Northeast of the country.
And that was just the beginning of the project.
And the internet project turned into a face-to-face event at the Miami Ad School, one of the best creative schools in the world. Creatives from the North and Northeast were invited to participate in conversations, during which they shared their experiences about their professional journeys.
Oxente in Miami Ad School
Bring your accent here.
Find out where that accent next to you came from.
Understand what a dialect is in real life.
Find the true north of advertising.
And of the northeast too.
Bring your accent here.
Hear who was born where you have always wanted to go on vacation.
We also took this opportunity to create posters telling what Oxente is.
We also discussed the origins of North and Northeastern idioms and demonstrated how our dialect has evolved over time.
A few months later, we organized a second event. This time, we assisted creatives in showcasing their portfolios to individuals from the same regions of the country. The event received coverage on the front page of two of the main media outlets covering advertising in Brazil.
Oxente in CP+B
And here we have a little bit of the recognition that our project has achieved so far.
Instagram shows advertising from the North and Northeast
Project highlights advertisers from the North and Northeast
An Instagram only with great advertisers
Oxente talks about professionals from the North and Northeast
Project presents Brazilian creatives from North and Northeast
Oxente Your Agency gathers professionals in a conversation
Oxente in the media
The project was also awarded, recognized for two consecutive years by the NGO Papel&Caneta.
"Oxente" has also become the subject and example of academic study. A group of university students analyzed new forms of professional performance and emerging initiatives in contemporary Brazilian advertising, which can be read here.
Oxente started as an Instagram project (and you can follow it there).
